Take CyberCoders. When we invested in the firm, we knew its internal culture was one of its most powerful assets. Culture enabled the company to attract and retain the best recruiters in a highly competitive marketplace. So we shared the founder’s enthusiasm for memorable holiday parties, cash cubes and rowdy skits at quarterly recognition luncheons, and plenty of other perks that were uniquely CyberCoders. Even a holiday party that included an elephant rental, complete with a custom CyberCoders-branded saddle blanket.