At the same time, we knew the importance of maintaining maxIT’s culture as the company grew its talent pool rapidly − keeping hundreds of professionals who travel weekly to client sites all around the US connected to the organization. So we strongly supported an unusual idea put forth by a senior executive: a cross-country trip. No ordinary trip though – a yearlong expedition in a rockstar-sized tour bus, christened “maxForce One.” Driven by one of maxIT’s co-founders, the bus traveled the US, meeting maxIT consultants (and their friends) at client sites with food and fun. maxForce One had its own Facebook page with lots of followers, but much more importantly, maxForce One’s journey built camaraderie among the company’s consultants and a great reputation for maxIT.