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Shift7 Digital Acquired by Merkle

RLH Equity Partners is pleased to announce that our portfolio company, Shift7 Digital, has been acquired by Merkle, Inc., a member of the Dentsu Group Inc. global family of marketing agencies with over 60,000 employees. 

Shift7 helps B2B companies modernize their marketing and sales process by optimizing customer touchpoints and delivering a seamless self-service ecommerce experience. By shifting the way manufacturers and distributors engage with customers online, Shift7 enables brands to increase sales, improve profitability, and forge long-lasting customer relationships.

The Shift7 team at their quarterly outing.

Andrew Walker, CEO of Shift7, commented, “I am grateful to our entire team for their efforts in realizing significant revenue growth, through a dedicated focus on providing the highest level of creative solutions and customer satisfaction to B2B enterprise clients.  We are enthusiastic about our future growth with the benefit of Merkle resources that complement and expand upon our capabilities in data, analytics, commerce, and marketing transformation.”

We’re thrilled about the potential thats been unlocked since our partnership with Merkle.

Andrew Walker, Shift7 CEO

RLH Managing Directors Ryan Smiley and Rob Rodin added, “We have been privileged to work with Andrew and his team of “Shifters” in building a leading provider of digital and ecommerce customer experience for B2B manufacturers and distributors.  We are pleased to have supported the Company’s increased deployment of solutions based on Salesforce’s software ecosystem and want to thank Salesforce Ventures for its support of Shift7.  We wish the entire Shift7 organization continued success as part of Merkle.” 

Specific investments described herein do not represent all investment decisions made by RLH. The reader should not assume that investment decisions identified and discussed were or will be profitable. Specific investment references provided herein are for illustrative purposes only and are not necessarily representative of investments that will be made in the future.
In Memory of Richard J. Riordan